BECOMING A KEY INFLUENCER
A 2-part webinar series with Tara Kingi
We live in the age of the digital influencer. Now more than ever, there is an opportunity to have a real-time dialogue with the masses and build your ‘tribe’. What difference would it make if thousands of people were hearing what you had to say everyday?
Influencers have insight and actionable information, and because of that, they attract our eye. You have an amazing service that changes lives forever. What else could you possibly need? Influence! Because without it, your amazing work just won’t get the buzz you need, to really help people and succeed in your practice.
We will teach you how to engage, interact and build meaningful relationships with your audience. Making sure you’re approachable so your authenticity will shine through is a big part of this. Ideally using your unique personality to engage with people and make contacts in a natural unforced way.
Staying visible and approachable means that people will come to you and you can share the knowledge you have with them. Number one is to provide value. Always.
Influencers engage in other authority-building activities as they create their information. They nurture useful, productive relationships and networks, and they continue to improve themselves and their work. Becoming an influencer is an ongoing process.
Each session is 90 minutes: 75 minutes presentation + 15 minutes Q&A
Webinar One: Becoming a Digital Influencer
The first webinar will walk you through the landscape of the digital influencer and how to start building your influence online. It will cover what defines a digital influencer and common strategies of current health influencers. You will learn about the benefits of different social networks and how to choose the ones that will work for you. You will also learn how to start shaping your brand and build an online following.
Webinar Two: Content Creation and Measurement
Technology today presents an unprecedented opportunity for anyone to start building their tribe and become an influencer. However, very few of today’s influencers have amassed their audiences overnight, many of them have consistently worked on their digital presence for years.
One of the largest barriers to entry for many who wish to build their digital presence is how to efficiently and consistently create quality content. Beyond this, how do you measure the success of your content? We will walk you through how to practically create the most popular types of content, highlighting tools and apps available to streamline this process. This webinar will look at creating images, videos, audio, and written content. Additionally, you will cover key metrics to evaluate the performance of your content and different platforms available to assist in content measurement and analysis.
Both of these presentations will offer practical tips that can be implemented immediately.
Tara is a digital marketing professional, trainer, speaker and entrepreneur. She is the co-founder of The Exposure Co., an Australian based influencer marketing company.
In addition to influencer marketing, she draws on her broader digital marketing background and travels the country speaking and training business and marketing professionals.
She will help you work to elevate your practice in the eyes of those that matter most.
World Class presenters | Unbiased information | Clinical focus | Comprehensive discussion with deep drilling | Easy access to all notes, handouts, videos | Best and latest information | No travel costs | No carbon emissions | No time away from your clinic or your family
TAKE YOUR PRACTICE TO THE NEXT LEVEL
Research on natural medicine is increasing fast. You will get the very latest research and practical direction in assisting the large number of patients seeking natural health care. With every course you receive the links to all papers referenced.
FOREVER ASK QUESTIONS
As a graduate of any of our Masterclass events you will receive an exclusive invitation to our locked and highly valuable Health Masters Live Alumni Group where we share ideas, case studies, ask questions of fellow graduates and all keep in touch.
We present high-level, unbiased, post-graduate education. We have no financial connection to any suppliers of supplements or other goods to natural healthcare providers. All presentations are highest level, unbiased, and non-commercial.
CONTINUING PROFESSIONAL EDUCATION
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